- "Accommodation Transaction" means the Commencement Date of a stay in one or more rooms or suites in a single IHG Hotel for an uninterrupted stay of any duration or any accommodations available for reservation or purchase on an IHG Site for an uninterrupted stay of any duration, and where such reservation or purchase is completed by a User who has linked directly to an IHG Site from Affiliate's Site via one of the Links with the purpose of shopping or buying travel during a single browser session.
- "Affiliate's Site" means one or more of Affiliate's web sites approved by IHG, and any successor web site to those sites approved by IHG, once Affiliate has been accepted into the Program.
- "Banner Advertisements" means those certain rotating or permanent banner advertisements created and provided by IHG to Affiliate containing a linking URL that are located on Affiliate's Site, which permits Users to navigate directly to a certain page. Affiliate agrees not to revise, change or modify any Banner Advertisement provided by IHG to Affiliate for placement on Affiliate's Site.
- "Click-Through" means each instance in which a User navigates to and loads all or part of a page on an IHG Site.
- "Commencement Date" means the date upon which the accommodation stay commences.
- "Commissionable Rates" means room sales pursuant to this Agreement on which IHG shall pay a commission to Provider. In some instances, commissions will not be paid on rooms offered as special or discounted promotions by IHG.
- "Content Restrictions" means images or content that is in any way unlawful, harmful, threatening, defamatory, obscene, harassing or racially, ethically or otherwise objectionable such as sites that depict sexually explicit images; promote violence, illegal activities, or unlawful discrimination of any kind; promote or incorporate any materials that violates, assists or encourages others to violate any rights of others.
- "Link" means either, (i) one or more hyperlinks located on the applicable areas of Affiliate's Site, (ii) any "keywords", such as "Travel", "Hotel", etc. that invokes Affiliate's software program on Affiliate's Site and returns an IHG Icon.
- "Look and Feel" means the distinctive and particular elements of graphics, design, organization, presentation, layout, user interface, navigation, trade dress, colors and stylistic convention (including the digital implementations thereof) within a World Wide Web site, and the total appearance and impression substantially formed by the combination, coordination and interaction of such elements, and any derivative works.
- "Net Revenue" means the net revenue IHG receives as a direct result of Users effectuating Accommodation Transactions on IHG Sites, excluding: (i) amounts IHG collects for sales taxes, duties, handling, and similar charges, (ii) .05% of the total amount of each transaction for amounts due to suppliers due to credit card fraud and bad debt, and (iii) .25% of the total amount of each transaction for credits due to suppliers for cancellations or returns.
- "Predatory Advertising Method" means an advertising method that creates or overlays links or banners on web sites, spawns browser windows, or utilizes any other method to generate traffic from a web site without that web site owner's express knowledge, permission, or participation.
- "IHG Hotel" means a hotel owned, operated, or franchised by IHG or any corporate affiliate, subsidiary, or parent corporation thereof.
- "IHG Icons" means any graphical or text link approved by IHG, including, without limitation, Banner Advertisements and persistent hyperlinks in the form of an IHG logo or IHG storefront booking form, that is located on Affiliate's Site through which Users may directly Link to a location on an IHG Site.
- "IHG Linking Guidelines" means Affiliate agrees not to revise, change or modify any hyperlinks, text links, or Banner Advertisement provided by IHG to Affiliate for placement on Affiliate's Site. Affiliate shall not alter the links in any way. Affiliate alteration of link code could result in tracking failure and no payment to Affiliate.
- "IHG Site" means any web site operated by IHG that enables individual end users to shop for, reserve, book and pay for accommodations via a personal computer (or other interactive device) connected to the Internet or any other network.
- "User" means individuals or entities that access an IHG Site directly from Affiliate's Site. For purposes of clarification, the meaning of "User" shall not include any software program or routine that generates a Click-Through with no individual person actually present, such as shopping bots or other computer programming routines that are intended to scrape, mine, surreptitiously intercept or expropriate any information for the purpose of comparison shopping.
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